Book is available at university bookstore, or can be purchased or rented online. Dave kerpen, 2011 this book is divided into 18 main chapters, which are all strategies for everyone to enhance their brand performance on social media. Oct 22, 2015 dave kerpen is the ceo of likeable media formerly thekbuzz a social media and wordofmouth marketing firm. Dave kerpen s followup to his bestselling likeable social media gives business owners and marketers timetested strategies for growing revenue likeable business lays out the eleven strategies small and midsized companies can use to leverage likeability to increase profits and spur growth. Dave kerpen interview building a likeable social media. I appreciate the message in this book as its one i often share with clients when discussing social media. Download pdf likeable social media revised and expanded how. Author dave kerpen answers the question about social medias business value on the very first page. In todays social media world, it literally pays to be likeable.
Likeable business helps any leader at a smallor midsized company increase profits and spur growth by applying the 11 principles of business likeability, such as. Dave kerpen discusses how to make your business likeable. Review the key ideas in the book likeable social media by dave kerpen in a condensed soundview executive book summary. Dave kerpen is the founder and ceo of likeable local. Book is available at university bookstore, or can be purchased or rented online all additional course readings will be posted. Kerpen focuses on how to create a strong online presence for your business and explains how to improve your facetoface interactions. Likeable social media summary national library board. Dave kerpen is cofounder and ceo of likeable media, an awardwinning social media and wordofmouth marketing firm with offices in new york, boston, and chicago. Sex therapists are trained professionals such as physicians, social workers, psychologists, nurses and psychiatrists skilled in the art of helping people work through the guilt, hangups, worries, anger, sexual myths and misconceptions that bedevil our sex lives. Likeable social media by dave kerpen overdrive rakuten.
Currently kerpen is the chairman of both likeable media and likeable local. Dave is also the author of a new york times best seller, likeable social media. In likeable social media, dave kerpen reveals the secrets to building a brands popularity by being authentic, engaging, and transparent on facebook and other social media sites. The 11 simple people skills that will get you everything you want ebook. Dave kerpens insights and clear, howto instructions on building brand popularity by truly engaging with customers on facebook, twitter, and the many other social media platforms are nothing short of brilliant. Aug 05, 2019 dave kerpen s followup to his bestselling likeable social media gives business owners and marketers timetested strategies for growing revenue likeable. Likeable social media, third edition dave kerpen how to. Kerpen launched likeable media in 2007 with his wife, carrie, who took over as ceo in early 20 to allow dave to focus on expanding likeable local, a software platform that offers social media. Hi im douglas burdett, host of the marketing book podcast and id like to tell you about the book, likeable social media, revised and expanded. Likeable social media by dave kerpen, 97815112523, available at book depository with free delivery worldwide. Dave is the founder and ceo of likeable local, the cofounder and chairman of likeable media, a new york times bestselling author of three books, and the no. The master of social media explains how accounting professionals can leverage social media to create lasting relationships, drive engagements, and best practices for online platforms. Likeable media founder dave kerpen says one group of people is more importantand more readily accessiblethan any other.
Dave kerpen ceo at likeable media new york, ny, us who loves ya, baby. Kerpen first received media attention in the boston sports market in the late 1990s and early 2000s for his unique vending sales strategies at professional sporting events. Dave is also the cofounder and former ceo of likeable media, an awardwinning social media and wordofmouth marketing firm with triple digit revenue growth for 4 consecutive years. Read the book on paper it is quite a powerful experience.
Download for offline reading, highlight, bookmark or take notes while you read the likeable social business. Likeable social media in todays world social media drives everything. Likeable social media national library board singapore. As tempting as it may be to join the conversation, facebook.
Likeable business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Stay true to yourself and youll give your organization more opportunities in the long run. Feb 14, 20 likeable social media in todays world social media drives everything. Likeable social media revised and expanded how to delight your customers create an irresistible brand and download likeable social media revised and expanded how to delight your customers create an irresistible brand and ebook pdf or read online books in pdf, epub, and mobi format. Dave kerpen is ceo of likeable media, a social media and wordofmouth marketing firm, which was included in the inc 500 fastestgrowing private companies in the united states for both 2011 and 2012. Includes access to 3 exclusive ebooks for hardcover readers only. Be the first to ask a question about likeable social media. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1800flowers and cumberland farms. How to delight your customers, create an irresistible brand presentation given by dave kerpen, ceo of likeable media. Shifting your brands content strategy during covid19 no matter what industry youre in, odds are covid19 has impacted your marketing strategy. Why todays consumers demand more and how leaders can deliver by dave kerpen. The social media bible tactics tools and strategies for. Likeable social media by dave kerpen547 the art of digital marketing.
Everyday low prices and free delivery on eligible orders. Feb, 2019 dave kerpen s followup to his bestselling likeable social media gives business owners and marketers timetested strategies for growing revenue likeable. A great analogy for social media is the worlds largest cocktail party, only without the drinking and at incredible scale, says dave kerpen, ceo of likeable media and author of likeable social. Mar 12, 2017 dave kerpen reveals the remarkable returns youll get when you gain the trust of your customers and stakeholders. How to delight your customers, create an irresistible by dave kerpen mcgrawhill education 2019.
Dave kerpen is a contributor for and has been featured by cnbc, bbc, abc world news. His advice is pure, welcome common sense, and the text is lighthearted, entertaining and easy to digest. Click download or read online button to get likeable social media book now. Portland, maine prweb july 15, 2016 accountex released a free ebook the ultimate social media guide for accountants by dave kerpen, ceo of likeable local, now available for download. Tips, tricks, and inspiration brought to you by the smartest minds in social. Likeable social media agency digital marketing firm.
Ive read a bunch of books on social media and they all have the same. Dave kerpen ceo expert with likeable media expertfile. Likeable was named one of the best places to work in new york city by crains in 2012. Dave kerpen is the author of likeable social media 3. Biography dave kerpen is the founder and ceo of likeable local, a social media software solution for small businesses. Dave kerpen cofounder and ceo remembering live linkedin. Dave kerpen s insights and clear, howto instructions on building brand popularity by truly engaging with customers on facebook, twitter, and the many other social media platforms are nothing short of brilliant. Dave kerpen is a new york times bestselling author, serial entrepreneur, and global keynote speaker. May 06, 2011 author dave kerpen runs a social media marketing firm and has previously written likeable social media. And dave kerpen teaches businesses how to do that in this book likeable social media, revised and expanded edition. Dave kerpen is the cofounder and ceo of likeable media, an awardwinning social media and wordofmouth marketing firm. In this handson guide, internet whiz dave kerpen, ceo of likeable media, offers practical tips though they may be familiar to experienced users and teaches you how to secure the maximum number of likes for your internet content. Likeable social media is a solid approach to social media for companies and organizations, though in this case means mostly facebook and twitter. Why todays consumers demand more and how leaders can deliver.
Odoo 12 development essentials fourth edition by daniel. Dave kerpen is ceo of likeable local, a social media software company. Dave is one of the leading experts on social media and facebook marketing. Our blog is uptodate with the latest tips, tricks, and inspiration from the smartest team in social. Likeable social media book summary norwich business school. Building a likeable social media presence an interview with dave kerpen.
Likeable social media by dave kerpen saturday morning. He begins the book by telling the story of waiting in the checkin line at the trendiest hotel in las vegas. The likeable social business ebook written by dave kerpen. He went on to appear as a contestant on foxs 2003 reality television series, paradise hotel, and earned additional media. Download ebook likeable social media, revised and expanded. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and. Dave recently started as the interim ceo of uma health, an online mental health and executive. He is the author of the new york times best seller likeable social media. Likeable is a socialfirst digital marketing agency located in the heart of new york city.
How to build an irresistible brand via social media with dave kerpen. I appreciate the message in this book as its one i. I especially liked the action plans at the end of each chapter. Due to its large file size, this book may take longer to download.
Accountex releases free social media ebook by dave kerpen. Dave kerpen is the founder and ceo of likeable local, a social media software solution for small businesses. Author dave kerpen runs a social media marketing firm and has previously written likeable social media. In his latest effort, he applies the principles of social media behavior to business life in general. Likeable local is a software and service solution used by hundreds of marketing agencies to profitably manage their clients social media. Likeable local is a platform designed with small business owners in mind to help them succeed. Likeable business, by dave kerpen haden interactive. Dave is a serial entrepreneur, new york times best selling author, and global keynote speaker. Dave kerpen reveals the remarkable returns youll get when you gain the trust of your customers and stakeholders. Likeable social media revised expanded pdf dce9dfa35 apk files. Dave kerpen is the ceo of likeable media formerly thekbuzz a social media and wordofmouth marketing firm. Likeable was named one of the best places to work in new york city by crains in.
Meet dave kerpen social medias most likable big thinker. Likeable social media by dave kerpen in my quest to understand the social media maze, i picked up this book to further my knowledge. Download pdf likeable social media how to delight your. Kerpen is also a frequent keynote speaker and media commentator. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks by dave kerpen. You knew nothing about social media or marketing, but you knew everything about integrity and family.
Mallorie rosenbluth is a social media loving, high heel wearing, pink hair rocking, brand obsessed marketer. Interview with social media powerhouse dave kerpen. As the subtitle might convey, dave has a lot to say about how to do social media right. Apply these key concepts in creating a social media marketing strategy for a client, including assessing the organizations needs and developing a. Dave kerpen is ceo of likeable local, a social media software company thats helped thousands of small businesses, and chairman of likeable media, a contentasaservice firm that works with big brands. So in 20, kerpen started likeable local on a mission to transform small businesses into a likeable businesses through the power of social media. Access a free summary of likeable social media, by dave kerpen and 20,000 other business, leadership and nonfiction books on getabstract.
The social media bible tactics tools and strategies for business success. It is geared toward businesses, and writing is our business. He is also the author of new york times bestsellers likeable leadership, likeable business and likeable social media. I have this book in both print and ebook formats and will continue to refer to it in my upcoming. The definitive guide to creating strategic, targeted, and measurable online campaigns by ian dodson525 kissinger by walter isaacson515 brand now by nick westergaard509. Her social media work has earned her numerous industry awards, accolades, and speaking engagements. How to delight your customers, create an irresistible brand. Moderated by mike lewis, vp of sales and marketing at awareness, inc. And most important, learn how to truly engage your customers and help them spread the word. If the jury is still out on social media in your mind, then i recommend you read likeable social media. Likeable social media dave kerpen pdf dave kerpen inti. Welcome,you are looking at books for reading, the the social media bible tactics tools and strategies for business success, you will able to read or download in pdf or epub books and notice some of author may have lock the live reading for some of country.
Bhargava, rohitlikeonomics the unexpected truth elmktg2. As a bonus to your likeable purchase, here is a collection of articles, blogs, and. Dave starts every chapter by sharing his personal experience as well as experience fro people around him. Jun 07, 2011 dave kerpen is cofounder and ceo of likeable media, an awardwinning social media and wordofmouth marketing firm with offices in new york, boston, and chicago. Likeable social media download ebook pdf, epub, tuebl, mobi. If youre not in the social media marketing game, youre not in the game at all. Dave kerpen is an expert in the field of social media and word of mouth marketing. At age 37 he became founder and ceo of likeable local, a social media enterprise serving small businesses, and cofounder of likeable media, a word of mouth and social media company eight years ago kerpen wanted a big wedding, but lacking the funds to carry out that dream. Why todays consumers demand more and how leaders can deliver is a followup to kerpens likeable social media. This book is not primarily about online marketing, though kerpen is an expert on social media. Likeable is a social first digital marketing agency located in the heart of new york city. How to delight your customers, create an irresistible brand, and be generally amazing on facebook, and speaks at dozens of marketing conferences and webinars each year. May 12, 2019 dave kerpen s followup to his bestselling likeable social media gives business owners and marketers timetested strategies for growing revenue likeable. Buy likeable social media by dave kerpen from waterstones today.
How to delight your customers, create an irresistible brand, and be generally amazing on facebook and. Step up from the crowd in the rough and tumble world of social media marketing with the likeability factor. Likeable social media dave kerpen soundview summary. Likeable social media book summary norwich business.
On this episode of the actionable marketing podcast, likeable social medias dave kerpen breaks down the basics of brand storytelling on. This acclaimed book by dave kerpen is available at in several formats for your ereader. How to delight your customers, create an irresistible brand, and be generally amazing on facebook and other social networks. This site is like a library, use search box in the widget to get ebook that you want. Best of all, if after reading an ebook, you buy a paper version of likeable social media.
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